NURTURE

NUTURE is a conceptual app designed for plant-caring

PROBLEM STATEMENT

Plant owners often struggle to look after their plants - whether it being how often to water it or what to do about diseases and fungi.

THE SOLUTION

Nurture is a mobile app which allows users to scan and identify plants, learn about what conditions are most suitable for their plant, and set up reminders to water and fertilise their plants - all in one!

01 Discover

TARGET USERS

Plant-owners that struggle to look after their plants, or wants to improve the healthiness of their plants.

21 participants from the target user group were interviewed through Google Form. Below are some key information obtained from the results:

QUANTITATIVE RESEARCH

QUALITATIVE RESEARCH

We also conducted 8 one-to-one interviews, constructive feedbacks were received.

Some sample questions..

What are the main factors in your decision when buying a plant?
How knowledgeable are you about the conditions best suited for your plants?
Do you struggle looking after your plants? If so, what do you struggle with most?
Have you ever struggled to keep your plant alive? If so, what did you do to try and keep it alive?
Where would you go for more information about your plants?

The summarized user testing results of the needs & pain points are presented in a Persona below.

02 Define

USER PERSONA

COMPETITOR ANALYSIS

Key weaknesses in the market:

Needs subscription to gain full access to all functions of App
No note-taking / journaling plant growth feature
All have trial period for free versions
Great commitment is needed to continuously use hence to purchase the plan
Plant-caring apps are quite mature in functions with existing products already.

In conclusion, it is a challenge for a new plant-caring app to step foot into a competitive market. We need to incorporate more attractive features and UI designs to capture existing and new users' attention to NUTURE.

03 Ideate

FEATURE PRIORITIZATION MATRIX

Based off our matrix, we decided to prioritise these functions:

Ability to scan and identify plants
Find out conditions best suited for a specific plant
Be able to set up a watering schedule for your plant

04 Design & Iterations

UI DESIGN EVOLUTION - HOMEPAGE

NURTURE

Phase 1 - Lo-fi

Phase 2 - High-fi #1

Phase 3 - High-fi final

UI DESIGN EVOLUTION - MAJOR SCREENS

USER TESTING

TESTING FEEDBACKS

FINAL PROTOTYPE

Designing a brand new product is a challenging task even when working in a team, and especially being a Project Leader. This project has made me realize the importance of User Research when creating a user-friendly app from scratch.

It is amazing how empathizing with the target audience has helped us conclude the features to be prioritized into our plant-caring app. Competitor analysis was essential for us since a few mature products already exist in the market.

A thorough UX feedback from plant-owners helped us create a fitting UI design easily. As we identified the theme - our Style Guide has beautifully filled into our wireframes to finalize our app -NURTURE.

View prototype